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Developing Traffic by Exchanging Links


By James D. Brausch

Exchanging links with sites of a similar topic is one
of the most effective free forms of advertising I have ever
found. It really is the most direct way to improve your web
presence. This is the nature of the Internet... The more
paths you have to your site, the more traffic you will
have.  The more traffic you have, the more sales you will
make.  The more sales you make, the more profit you will

Here's the step-by-step method that I started with:

1. Create a spreadsheet.  Keeping track of 5,000-10,000
sites when you solicit a link exchange is mind boggling.  
Your spreadsheet should have the following columns:

a. Site URL.

b. Topic in your directory

c. Webmaster name

d. Webmaster email address.

e. History of email exchanges with this webmaster

2. Visiting each website and looking for contact
information.  You may also want to look to see if they have
a link directory and read their directions for exchanging
links.  You may not be able to get the webmaster's name at
this point.  If so, that's OK.  Just fill it in as soon as
you know it (usually from the answer to your first email).  
Once you know their name, always use it in every email
after you know it.

3. Write the webmaster an email similar to the following:

Hi {webmaster's name here},

I just added a link to {insert the url to their website
here}.  I really enjoyed visiting it and think it will be a
great resource for the visitors to my website.  I
especially liked {insert something very specific that you
liked about their website here}.

You can find your link on my site here:
{insert the exact URL to the page on your site where you
are linking to them}

I would really appreciate a link from your website to
mine.  Here is a page with information on how to link to me:
{insert the URL to your "Add URL" page here}

In any case, please let me know if you want me to make any
changes to your link on my website.  Also, since we both
have websites of the same topic, please let me know if
there is any other way we can help each other.  I look
forward to hearing from you.

{your name}

Keep track of all correspondence in your spreadsheet.  You
will have much better luck with getting inbound links if
you keep track of what they have said previously.  Make any
requested changes and thank them even if they don't offer a
return link.   Often times, they will do so at a later time
if you leave a favorable impression.

When you are finished with all 5,000-10,000 links in your
directory, you should have at least 250 inbound links to
your site.  On average, you can count on at least one daily
visitor per inbound link.  That means you should have at
least 250 people visiting your site on a daily basis now.  
That is the low end.  Typically, you will have 500-1,000
inbound links at this point, and if you were very careful
to be patient and responsive to every email, you may have
as many as 1,500 inbound links at this point.

This is the point where I usually stop a Link Exchange
campaign for a particular site and sit back and enjoy it.  
With that much traffic, it will grow on it's own and other
people seek you out for link exchanges.

The author, James D. Brausch, is the coach and webmaster of
QuitThatJob.com, a site dedicated to providing step-by-step
instructions to start your own profitable Internet business
and Quit That Job! For more information, please visit:


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