|By Shelley Lowery
|After reviewing thousands of web
sites over the past couple|
of years for my Exceptional
Sites Award, I have come to the
conclusion that many
business web sites are missing the boat.
I've been working on some offline promotions
searching for a simple targeted mailing list. I
through about twenty sites and not one of those
were, what I would consider, professional. Their
blue links were enlarged to about a size 16 font,
backgrounds, flashing images and very unorganized.
I purchase a mailing list from any of those sites?
not. Why? The way I see it, if those companies
pride in their web sites, chances are, they
won't take pride in
their products either. Large linked
text and flashing graphics
won't make sales.
web site is a direct reflection of you and your
The appearance of your site is the most important
determining your sites value. In other words, if
doesn't look professional or pleasing to the
eyes at first
glance, its perceived value and the value of
and services will be low.
other hand, you may have a great web site, well
and a quality product or service, but if it takes too
to load, the value will still be perceived as low. Why?
Because your potential customer won't wait.
costing you business.
consideration of great importance is your content.
just links, but content with value. When someone is
surfing the net and they visit your web site, they're
for a reason. Your site has something they want.
is your product, service or information, that's
there. If they don't find what they're looking
for, they move
on to the next site and so on. If you want
your visitors to stay
at your site, provide the quality
content they're looking for in
a nicely organized fashion.
Give them a reason to want to
explore your site and to
continue to visit your site in the future.
receiving many questions, in regard to site design, from
visitors who weren't selected to receive an award, I
devised a list of what I refer to as "35 Deadly Web
- Poor load time
- Poor overall
- No contact
- Poor content
- Poor navigation
links and graphics
- Poor browser compatibility
slow loading graphics
- Too many graphics
scrolling to oblivion
- Multiple use of animated
- Animated bullets
- Too many graphic and/or
- Busy, distracting backgrounds
banners and buttons
- Poor use of frames
- Pop up messages
- Over use of java
- Poor use
- Poor organization
- Different backgrounds on
- Over powering music set to autoplay
- Too much advertising
- Large Welcome
- Multiple colored text
- Text difficult to
- No Meta tags
- Multiple use of different
- Under construction signs
- Scrolling text in the
- Large scrolling text across the page
use of mouse over effects
Take some time to really look
at your site. Compare it to sites
that you feel look
professional. Time your sites load time.
won't wait. Their time is valuable.
The simple, well
designed sites make the sales. If your sales
you had hoped , take some time to seriously
site and make some changes before spending
your time and
money on advertising and marketing. You may
If you're serious about designing a
successful website, I highly
recommend Ken Evoy's ebook,
"Make Your Site Sell." No matter
what you want your Website
to sell, MYSS shows you how,
like no other book or program
|Shelley Lowery is the Webmaster of
Web-Source.net - |
A complete resource portal for the
The site assists the entrepreneur
in developing a serious
Web presence by providing a wealth
of free information,
resources, tools and content.