| By Montegaza
|Let's face it, having a work at
home business on the Internet is both exciting, as well as
difficult. The competition for customers, as well as the
anonymity of the Internet, leads to frustration at times by
those marketing their work at home business
Many online chores can be time consuming also,
taking precious time away from other chores that would improve
marketing efforts and success. Since many people have to be
reached on a consistent basis by anyone endeavoring to succeed
online in their home business, a few tools, that cost very
little, are probably a necessity in the fast-paced online
marketing environment of today.
Five tools that are
economical, and practically a "must-have" for any serious
online marketer, are as follows:
1. A professional
Website: Whether you are marketing your own goods, services,
or products, or whether you are an Affiliate Program Member,
or a Network Marketing Member, your own professional Website
is a virtual "must" (even if it only looks "professional" and
you've created it yourself). There are many good template
software programs out there for this need, as well as
affordable Website design services. Affiliate Program "viral
Websites" or any Network Marketing "viral Website" can be used
initially, as well as the "sub-domain free sites", but to see
"real sales" everyone will eventually need their own domain
name, and Website.
2. A good, reliable hosting
service: Sometimes the most affordable is not the way to go,
as affordability may sometimes result in a lot of "downtime"
for your site, which you want to avoid as much as you can.
Most hosts do experience some "downtime" off and on (this
can't really be avoided, as technology is never that
predictable), but ask others about their own "downtimes" on
their sites before choosing a Web host, as too much "downtime"
will result in too many lost sales.
3. A good
Auto-responder: An auto-responder will automatically generate
a pre-written message to anyone seeking more information from
you or your business. In any work at home business, especially
if you are the "sole employee", it can become difficult to
respond to many requests immediately. Since sales are lost
many times because of "delays in responding" to the initial
contact, an auto-responder will keep the prospects happy until
you can get back to them personally.
professional Web address with email: Free e-mail accounts are
good for personal contact on the Internet, but should be
avoided when establishing an Internet home business. It simply
is more secure and looks more professional to have a "business
e-mail" with a consistent, well-established ISP (Internet
Service Provider), than it does to have a "free" e-mail
account. This lends credibility to your business.
5. A good, reliable e-book on marketing,
written by a well-known reputable marketing "expert": Look
around diligently for this. Although marketing e-books abound,
the really good ones are few and far between. A good marketing
e-book should cover everything from advertising to zeroing in
on your niche market. Digest the book you choose before
starting, and you'll see your efforts reap rewards much sooner
than if you "try and go it alone" immediately.
tools are just a start, and of course, there are many more.
These are what I consider the "basics" though and will help
get you started successfully in your work at home
|Montegaza Cristian is the editor
of Work At Home Business Dot - A website dedicated to assist
you whatever you're looking for a work at home business or
need some help getting your home business started.Visit him at