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Work-At-Home-Biz.Com
Getting Free Traffic From Google &
Yahoo!
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 By Robert Smith ©2004 All
Rights Reserved
Google and Yahoo!
are the most used search engines on the Internet with about 35% of
all Internet searches run on one or the other. That's about 70% of
all Internet traffic from just two search engines. Actually it's
more than 80% when you consider Google's affiliation with AOL,
Netscape, and others.
Recently there have been major changes on both these engines. Many
sites with top placements have lost their positions while others
have achieved top positions on both engines without doing anything.
You
can take advantage of these changes and get more traffic from both
free.
Recent Changes at Google & Yahoo!
Google recently changed their page ranking system for search
results. These changes have far reaching ramifications for your
website. The quality and ranking of the pages you link to and those
that link to you now matter more than ever.
Previously, Yahoo! would display its own directory listings first,
before displaying Google's web listings. Now Google and Yahoo's!
results are displayed together on one results page, in a simpler
display.
Submission to Google is free, while submission to Yahoo! costs
$299.00 PER YEAR, just to be considered for inclusion. Yahoo! only
includes websites it considers unique in content. About half the
websites that pay for inclusion don't even get listed.
A
Yahoo! listing used to have a great deal of value for unique
websites but now every listing will be competing with the entire
Google database. Now, if you have a page that ranks high in Google,
you'll be getting the same listing in Yahoo!'s web results free.
Following are some pointers on exactly how you might take advantage
of these changes.
A
Simple Google Placement Strategy
Simply put, your Yahoo! ranking is now determined by your Google
ranking. If your site is doing well in Yahoo!, It now must also do
well in Google also. Your Yahoo! strategy IS now your Google
strategy. This makes your website optimization easier and more
productive.
The
Internet's purpose is to make in-demand information available, and a
search engine's job is to provide the highest quality, most relevant
information in its search results. Pages with the highest quality
content will always rank higher in Google.
So
getting a good ranking in Google has always involved getting as many
high quality links to your site as possible. It's even more
important now. It's also important to make sure that your outgoing
links take your visitors to high quality pages.
The
Google Search Toolbar
Google has released a search toolbar for Internet Explorer. This
toolbar provides you an insider's method to determine and boost your
ranking while helping Google (and Yahoo!) deliver more relevant
results.
You
can install it from the following URL
>> http://toolbar.google.com/
After you install the
toolbar, click on the Google icon on the left and choose TOOLBAR
OPTIONS. Make sure you have enabled the ADVANCED OPTIONS so you get
a display of the actual page ranking of any pages you search.
Look for a headline that says "PAGE INFORMATION" and check to
"INCLUDE VOTING BUTTONS" on your toolbar. You will see new smiley
and frowning face icons on your toolbar. These are important, as you
can send an instant ranking suggestion to Google for relevant
keywords used in the search results generated by Google.
Near the bottom of that page you will see "EXPERIMENTAL FEATURES"
click on the text link to customize these features. There is a
feature here that disables exit popups in your browser.
Google Optimization & Submission
Process
The
first step is to optimize the quality of your page for Google. Check
your rank in the toolbar, any pages you link to should rank as high
as or higher than your own page. Your rankings will improve over
time.
Don't bother requesting links from low quality link pages because
just a few links from high ranking pages can have a much greater
positive effect on your ranking in Google than 1,000's of poor
quality links.
Include a menu of links to your other important pages within your
own website on each page. This will help build your link popularity
ranking within your own website.
Work on obtaining links from high-value sites that are related to
the theme of your site. When Google finds these links, your rankings
will improve.
Include links to other relevant high quality, high ranking sites
where your visitors can find quality related information and suggest
that they link to you in return. Explain how your ranking can boost
their page rank even higher. Soon you'll see how a few high ranking
links can make all the difference in the ranking of your pages.
Last submit your page to Google
>> http://www.google.com/addurl.html
Google will schedule your
page for spidering and the Google-bot will examine and index your
page, as well as the links to and from your page. Submit each page
separately as you optimize them. Google's robots will find all your
pages eventually, and some experts feel it's even better for your
ranking if they are found than if submitted.
Developing Your Yahoo! Strategy
Yahoo! will only display one result from one domain in its directory
results for any keyword. If you have not paid to have a SPECIFIC
page included in Yahoo!, the page will not be shown in the Yahoo!
directory. For websites in highly competitive niches a Yahoo!
evaluation may not be productive enough to justify the cost.
Yahoo! doesn't search its own index for keywords anymore. There is
no longer any need to pay for a listing in Yahoo! IF you already
rank well in Google.
So
why would you even consider purchasing a Yahoo! evaluation?
A
Yahoo! listing can help boost your Google ranking. If you don't
already have a good ranking in Google, and you have a quality and
unique commercial website, a listing at Yahoo! could make a huge
difference. If you don't have a page rank before you get into Yahoo!
you will get one soon because Google will know you are listed in
Yahoo!
A
Yahoo! listing, will not only bring you more traffic from Google, it
will bring you traffic from the Yahoo! directory listings as well.
In addition, since Google often displays multiple listings for one
domain. A Yahoo! listing may actually help generate multiple pages
from your domain in Google's results.
A
neglected backdoor to getting a free Yahoo! listing is to create a
content based non-commercial website on a separate domain which
Yahoo! will consider for inclusion free. It's cheaper to obtain an
additional domain than to pay for a commercial listing in Yahoo!.
Use
your non-commercial website to help drive traffic to your commercial
website where you actually sell your product or service. Some
experts feel it's better to wait until you actually get listed in
Yahoo! before you add a link to your commercial website.
If
you can afford it, a Yahoo! listing pays off in the long run for
most businesses. Just make sure you understand that the $299 listing
fee does NOT guarantee that your site will be included.
Getting Listed in Yahoo!
Actually obtaining a listing in Yahoo! is not easy or automatic.
Before you decide to purchase a Yahoo! evaluation I would suggest
purchasing the ebook. "Getting listed in Yahoo!" is all about
delivering to Yahoo! what they are looking for. The $17 cost is well
worth it when you consider the $299 Yahoo! submission fee.
Getting Listed in Yahoo!
>> http://www.smithfam.com/ebw/Yahoo!/
In Summary
Getting high quality free-targeted traffic from Google and Yahoo!
can be a daunting task, but for many of us it's the only affordable
method to get traffic. That's why there are SO many books written
about search engine optimization. If it was easy, anyone could do
it. The top listings go to the top optimizers and to the highest
quality websites, which is as it should be.
Success in the search engines is about providing unique and
compelling content related to your product, service, or solution in
order to earn your visitor's confidence and credibility, BEFORE you
ask for the sale.
ROBERT SMITH helps thousands successfully market their Internet based
home business. You'll find tons of free marketing tools &
resources on his Internet Marketing web site at: http://www.smithfam.com/.
eBook2004 Internet Marketing CD
http://www.ebook2004.com/special/cd.html
You can reach him by phone
at: (541) 689-1847 PST
and by email at. Contact Robert Smith
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