Everything! The number one factor stated in regard to success
online is "loving what you do." There are several reasons this
is important. The first deals with the very nature of online
business.

Burn Out

Most Web startups work practically 24 hours a day. Every spare
moment is devoted to nurturing the new business. If you don’t
absolutely love what you do, you’ll quickly burn out.
Frustration, aggravation, and fatigue will set in and
- before you realize it - you’re on your way out.

Perseverance

Love of what you do also comes into play with regard to
perseverance. Those who can’t wait to begin work every day are
more likely to persevere in down times than those who only do
the work to get a paycheck.

Without a love for what you do, you are more likely to jump
ship during rough times, reducing your chances for success.

Dedication

Dedication is only present when certain emotions are present.
People will be dedicated when they have loyalty toward someone
or something. People will be dedicated when they are feeling
greed and want to achieve a reward. And people will be dedicated
when they love someone or something.

Without some emotional backing, dedication is just another word.
And unless you have dedication for your online business, it’s
just going to be something else to do.

Street Smarts

Everybody knows that experience is the best teacher. And just
how do you get experience? By living life online and taking
chances. But how likely are you to take chances and gain the
street smarts you need if you don’t love what you do? Not very!

Gaining that vital real-world experience you need to succeed
only happens when you persevere and are dedicated to your
business. That won’t happen unless you love what you do.

Do you see a cycle here? Every element you need for success
has one central foundation... love. You must love what you do
in order to spend night and day building a prosperous business.
You must love what you do in order to survive the tough times
and gain the experience you need.

If you’ve been struggling with your online business, I’ll give
you a piece of advice. Look at what you’re doing. Do you love
it? If you could choose anything in the world to do, would this
be it? If not, you might be wise to re-evaluate your online
business. Making changes now could save you a lot of trouble
in the future.

If you *do* love what you do, I encourage you to hold on.
All the attributes I’ve listed above will help you succeed
if you stay focused and keep the fire alive.

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Diane Hughes is an accomplished Internet entrepreneur and
editor of the popular ProBizTips Newsletter. Subscribe to
her newsletter for more tips, tricks, and secrets of the
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