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By Diane Hughes © 2004
As the
economy begins to recover in certain parts of the world,
more and more online marketers are looking for affordable
ways
to drive qualified traffic to their sites. That’s
why, now more
than ever, you need to optimize your site
for the search engines.
Have you heard the saying,
"Short-term sacrifice for long-term
gain"? It applies
here. For just a little effort, you can ensure
a
practically endless supply of visitors to your site for years
to come. And the benefits are unbeatable.
Fr.ee
Exposure
There is absolutely no cost for submitting to
most of the major
search engines like Google. That means
you get exceptional
exposure in front of people who are
looking for what you have
to offer. Anybody can afford
fr.ee.
Targeted Traffic
If you develop your site
to focus on specific keyphrases that
your customers would
use when searching, you can drive extremely
targeted
traffic to your site. Use tools like Wordtracker
(http://www.wordtracker.com) to find out which phrases are
most often used to locate sites like yours.
Easy To
Learn
Search engine optimization (despite what many
so-called "gurus"
will tell you) is relatively easy to
learn. Simply hang out in
a few search engine optimization
(SEO) forums
(http://www.highrankings.com/forum and
http://www.ihelpyouservices.com/forums are two of the
best)
and ask questions.
Consistent Delivery of
Visitors
People use search engines to find what they
are looking for
all the time, all day long. In fact, 85%
of people online use
a search engine when trying to locate
a product, service, or
information. That means your SEO’d
site receives a constant
stream of visitors
24/7.
Exposure On Other Sites
Many search
engines now offer to provide their search results
on other
Web sites. If a site that subscribes to Google or
MSN’s
search result service has a similar theme to your site,
you could find your URL popping up all over the
‘Net.
Overall, for the little bit of time it takes to
optimize
your site, search engine listings simply can’t be
ignored.
Why continue to pay hundreds or thousands of
dollars a month
for paid advertising when you can have a
horde of visitors
delivered to your site fr.ee? Before you
spend another dime
on paid ads, take a good, hard look at
search engine
optimization.
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| About the
Author |
Diane Hughes is an accomplished
Internet entrepreneur and
editor of the popular ProBizTips
Newsletter. Subscribe to
her newsletter for more tips,
tricks, and secrets of the
trade -- plus get HUNDREDS of
eBooks, software and tools
just for subscribing!
http://www.ProBizTips.com
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