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You Need To Optimize Your Site for Search Engines



By Diane Hughes © 2004

As the economy begins to recover in certain parts of the world,
more and more online marketers are looking for affordable ways
to drive qualified traffic to their sites. Thatís why, now more
than ever, you need to optimize your site for the search engines.

Have you heard the saying, "Short-term sacrifice for long-term
gain"? It applies here. For just a little effort, you can ensure
a practically endless supply of visitors to your site for years
to come. And the benefits are unbeatable.

Fr.ee Exposure

There is absolutely no cost for submitting to most of the major
search engines like Google. That means you get exceptional
exposure in front of people who are looking for what you have
to offer. Anybody can afford fr.ee.

Targeted Traffic

If you develop your site to focus on specific keyphrases that
your customers would use when searching, you can drive extremely
targeted traffic to your site. Use tools like Wordtracker
(http://www.wordtracker.com) to find out which phrases are
most often used to locate sites like yours.

Easy To Learn

Search engine optimization (despite what many so-called "gurus"
will tell you) is relatively easy to learn. Simply hang out in
a few search engine optimization (SEO) forums
(http://www.highrankings.com/forum and
http://www.ihelpyouservices.com/forums are two of the best)
and ask questions.

Consistent Delivery of Visitors

People use search engines to find what they are looking for
all the time, all day long. In fact, 85% of people online use
a search engine when trying to locate a product, service, or
information. That means your SEOíd site receives a constant
stream of visitors 24/7.

Exposure On Other Sites

Many search engines now offer to provide their search results
on other Web sites. If a site that subscribes to Google or
MSNís search result service has a similar theme to your site,
you could find your URL popping up all over the ĎNet.

Overall, for the little bit of time it takes to optimize
your site, search engine listings simply canít be ignored.
Why continue to pay hundreds or thousands of dollars a month
for paid advertising when you can have a horde of visitors
delivered to your site fr.ee? Before you spend another dime
on paid ads, take a good, hard look at search engine
About the Author
Diane Hughes is an accomplished Internet entrepreneur and
editor of the popular ProBizTips Newsletter. Subscribe to
her newsletter for more tips, tricks, and secrets of the
trade -- plus get HUNDREDS of eBooks, software and tools
just for subscribing! http://www.ProBizTips.com


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